D10 - Marketing Skills

Marketing Skills:


Video:


The Importance of Storyboards: (and how to storyboard)


Using a DSLR from college is important in order to be able to film depth of field and have different things in focus at different times. On your phone, you can take pictures using portrait mode - on a camera, you can film with this done manually and so change the focus on the lens. 

Lower aperture - Smaller depth of field

Higher aperture - Larger depth of field






- Using actor for music video

- Confusing so intriguing and then makes sense at the end 

- Fairly cheap to make = skills comes with the editing (on the beat, screen goes red before chorus (makes you know blood and he's bleeding without seeing blood)) 




- Three sections 
- 1 is based on phones and social media and high quality, special effects, symbolic
- 2 staged on stage, very dark 
- 3 is happy, 50s style, there is hope




This is a video that I created - I did it by splitting up the video into multiple bits and pieces and then changed the colour grading on it and taking away the saturation of most the video but contrasting that to the bright colours when it zooms in on my hand. I also added a vignette to the entire video. I changed the zoom for interest and change in the video. I added the colourful video back in again later on with a lower opacity to make it have a creepy aspect. I didn't start making the video with the intent of it having a creepy aspect but here we are. 

Vectors and Logos:

I chose the logo of The Beatles. I'm too scared to download one right now because of viruses (I'm paranoid) but the general theme I see through them is that they are in an EPS format. I googled it and that means "Encapsulated Postscript" and it means it's a vector. I have also seen the formats "ai" and "cdr" and they are "adobe illustrator" ("proprietary adobe file type for vector images") and...

I think that The Beatles' logo works well because it's clear, easy to read and striking in colour. Being black on a white background makes it stand out and, on a dark background, it's easy to flip it to white to make it stand out again. This would therefore make the logo very rememberable and recognisable. This achieves the goal of being known to the public and being recognisable. 


My Logo:



I saw a drawing that Dan had done of David Bowie where he drew around an image of him with the pen tool and so I did the same thing with a picture of me with my guitar as I thought it would be cool because it would be recognisable with my hat. I wanted it to be on top of my original logo because I like it.


I made the pink brighter :) I want to be able to make the outside of the spiral brighter and more saturated as I think it would look better. 


I used photoshop today to edit a picture of myself performing. So that you can see the difference, I have added both the before and after pictures on here. The first image is the original photo taken and the second one is the one that I've edited. 





I made the background much more blurry and I used the clone stamp tool to get rid of the things in the background in order to take away the distractions so that I stand out more. 



We designed CD covers today and I did this design. I chose a purple theme because it's the colour of my website and my brand basically. I chose the picture I edited from Photoshop to combine different  things I've made using the different Adobe websites. I also used the logo that I made in Illustrator 














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